• And deal with your bounces quickly too – as 1% of email addresses change every month the cleaning up of bounces is very important, not only to keep your list in good shape, but also to keep in contact with those vital sales contacts rather than just loosing them.
• Control the timing of your dispatches – the internet is considerably busier at some times than others. Work out which is the best time of the day (or night) for you, as well as the recipients.
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Look at software to improve the management of your data – if you want to cut down on the time consuming work of adding names to your database consider an automated system, click here to find out about Mailmaster.
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Improve the appearance by using html – used carefully, this can significantly increase the response rates to your mailing.
• Make sure you can measure the results – no DM activity should go unmonitored. Check your opening rates, the response rates for each product or service on offer and experiment to see how your results can be improved. Back... For further ideas and assistance please contact Nigel Tedford, telephone 0161 485 4488
or email n.tedford@sovereign.uk.com
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