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A survey of 1,000+ consumers, representative of the UK population, were asked which type of advertising they had remembered receiving at home.
Door to door leaflet drops
Tele sales calls
Direct Mail
TV adverts (DRTV)
Customer magazines
Marketing e mails

76%
70%
69%
64%
56%
61%

  

When the sample was asked which of the various forms of communication types resulted in them requesting more information or purchasing a product, the following replies were given
Customer magazines
TV advertising
Marketing e mails
But sales calls only
15%
13%
13%
6%

 

So when we compare these with the second table which shows which, if any of these communication types resulted in them requesting more information or purchasing a product, it is interesting to compare one set of results against the other to see which method/s performed the best.