Marketing and Media news from Sovereign Creative Marketing
Dear ##FIRSTNAME##
Welcome to our April newsletter
In a change to the normal introduction to our newsletter, can I start by bringing a number of new marketing opportunities to your attention?
At the end of 2005 I sensed that this year was going to be one in which we would be looking to deliver even better value for money to our customers and indeed the challenges of the New Year have already shown this to be the case.
Let’s break out of the mould!
- Perhaps it is timely to mention to you the new audiences that can now be reached through Christian television advertising, where test campaigns – including the cost of the commercial production – can be bought for less that a handful of full page adverts in the colour magazines. (click here to see rates)
- Or perhaps having seen the benefit of web banner advertising you might want to take advantage of a number of reduced price offers being made at this time on some of the prime sites - not because of falling demand but due to the increase in the number of visitors to some sites resulting in more advertising opportunities becoming available. (click here for us to contact you with details)
- Your organisation may have products and services which are suitable for promotion through a television Infomercial, which is a 15 -30 minute TV programme combining news and information about your organisation together with direct response opportunities – they are brilliant for response. (click here for more details)
If you’d like further information on any of these opportunities please do let me know, or if you have another promotional idea that needs a creative, media or ‘package’ solution then please drop me a line. You can be guaranteed that our recommendations will be totally impartial and give you some of the best deals around.
One of our customers recently compared Sovereign to the Carphone Warehouse (!) saying, “…. with Sovereign you have access to all the media opportunities available but are only recommended the best package to match your requirements and circumstances, irrespective of the media company offering it.” (with thanks to Scripture Union).
And now for some snippets of information which may be of help.
"Media Watch"
Premier Radio have just announced that they will be shortly launching their Internet based television broadcasting, or IPTV. This is a major development for all of us and will continue to expand the marketplace and offer us all new promotional opportunities. We’ll keep you informed with the developments as they arise. You can see the launch information at http://www.premier.tv
Feature information June to December 06
This listing is now freely available on our web site, just click here for a FREE download.
E-mail open rate decline
It’s a sad reflection on the quality of our marketing activity when such a headline is published. In Q4 last year the average opening rate of e mails fell to approximately 31% (depending on the report and results you care to read). So at a time of unprecedented increase in e mail volumes, response rates are really under scrutiny. Happily the systems and practice at Sovereign are achieving far higher opening and click through rates. We are of the opinion that creativity and targeting has to ‘cut through the clutter of the in-box’ and recognise that people are happy to receive news and information by e mail, but it comes down to its ‘packaging’. So if you want to buck the trend please do talk to us.
Click here for further details.
Does advertising really work?
Well according to a survey by ConsumerWatch last year, the answer is an emphatic ‘yes’. Click here to see the findings.
Are you part of the 44%
In a recent survey by Marketing Week it was found that 44% of companies interviewed had not used e-mail marketing in the past 6 months, but that upto a quarter of them were planning to do so. If you are part of this 44% do talk to us to ensure that you make the most of this form of marketing.
We read recently that Charity Press Officers will be given the opportunity of shadowing reporters to allow then to see how the media works first hand. 20 places are up for grabs so go to http://www.mediaconnections2006.org.uk to see how you can apply.
And finally, if we can help you with any aspect of your advertising or marketing, including web communication, site design or direct mail activities then please do drop me a line at the email address below and I'll be pleased to get in touch.
Thanks very much
Nigel Tedford
Sovereign Creative Marketing
t: 0161 485 4488
e: n.tedford@sovereign.uk.com
w: http://www.sovereign.uk.com
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