INI Case Stusy

Launch advertising
Creation of advertisements, both corporate and programme specific for national press, magazines, newspapers and specialist publications.

Web banner advertising to
re-enforce the pree messages and drive traffic to the web site.

Corporate Advert
(click for larger image)

Banner Advert

Children's Advert
(click for larger image)

Consumer competitions
Giving readers of several publications the opportunity of winning a specialist TV box to receive Christian television.

This concept was also extended into the web media.

Competition (click for larger image)

Online research
Linked to the competition campaign was the facility to take part in INI's market research programme.

(click image to
take part)

Literature Essential to the introduction of INI was the production of a general introductory leaflet as well as a programme guide.		Introductory Leaflet (click here to view pdf)		Programme Guide (click here to view pdf)

Web site development
A site was produced, in keeping with INI's international identity, to give the public full programming information, schedules, programme highlights and an opportunity to receive the programme guide.

Data capture from the site was fully intergrated with the email newsletter system.

(click to view site)

Christmas and New Year programming The highlight of the year ... A multi media campaign was devised including:
Press Advertising (click to see image)		Banner Advertising (click to see image)
Christmas Movie in the form of a viral email for friends and contacts of INI. (click to see movie)		Html newsletter to all enquirers from the marketing campaign. (click to see image)
A direct mail campaign to selected church members and churches. (click to see image)

	INI Case Study During the summer of 2005, Sovereign were appointed by Inspiration Television (INI TV) to assist with the launch into the UK on the Sky network. The final marketing campaign involved many elements of the marketing mix, and shown below is a summary of the activity areas together with examples of the work that was produced.